We built Peer10 because youth sports deserves better.
Built by people who ran leagues, coached teams, and watched their kids play. We know the pain — and we built the cure.
What we believe.
Human-First Design
Every feature starts with the person — the volunteer director at 11pm, the parent checking the schedule, the kid opening their profile. Technology serves people, not the other way around.
Volunteer Survival
Youth sports run on volunteers who have 3 hours a week, not 30. Every screen, every flow, every interaction is built for people who didn't sign up to learn software.
Simulation Before Execution
No action is irreversible. Every significant change is previewed before it happens. Form teams? See the result first. Publish a schedule? Review it first. Confidence over anxiety.
Institutional Memory
Decisions, patterns, and lessons carry forward across seasons. When volunteers turn over, the knowledge stays. The platform remembers so people don't have to.
Every Kid Is an Athlete
Not just the stars. Every player gets a broadcast-quality Identity Canvas, growth tracking, and a season collection. Recreational, travel, club — every kid deserves to feel seen.
Intelligence, Not Gimmicks
No chatbots. No configuration screens. AI is embedded in the foundation — suggesting balanced teams, timing messages for when parents read, surfacing patterns from past seasons.
Built by people who lived it.
Peer10 started with a simple frustration: running a youth sports season shouldn't require a software engineering degree. We watched volunteer directors burn out, parents drown in app fatigue, and coaches spend more time coordinating than coaching.
We saw platforms that digitized the spreadsheet but didn't fix the experience. Tools that added features without adding clarity. And we saw an entire generation of young athletes treated like database entries instead of the individuals they are.
So we built something different. A platform where the admin tools are powerful enough for a complex league but simple enough for a first-time volunteer. Where every player — recreational or travel, star or beginner — gets a professional identity that makes them feel like they belong.
Youth sports changed our lives. We think the software should honor that.
Our design philosophy.
01
Intent, Not Tasks
Users express what they want. The system figures out how. “Balance these teams” is better than dragging names between lists.
02
Preview Everything
Every significant change is simulated before execution. See what will happen, approve or reject, then act with confidence.
03
Undo Everything
No action is permanent within its time window. Made a mistake? Undo it. Changed your mind? Roll it back. Confidence over anxiety.